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Ruffian Transformations Backstage at New York Fashion Week!

Hasselblad Ambassador and NYC/Paris based fashion photographer, Jodi Jones, once again broke out the Hasselblad HV and captured images backstage at New York Fashion Week; this time for Ruffian designers, Claude Morais and Brian Wolk.  Jodi tracked the models from when they first walked into the tents until they hit the runway!  The concept was to capture shots of the models in “stages” from street wear to catwalk ready.  Talk about transformations, take a look at these!

Model before and after backstage of the Ruffian Fall 2014 Fashion Show in New York
Model before and after backstage of the Ruffian Fall 2014 Fashion Show in New York.
Model before and after backstage of the Ruffian Fall 2014 Fashion Show in New York.
Jodi Jones Fashion and Advertising Photographer in nyc.
Jodi Jones Fashion and Advertising Photographer in nyc.
Jodi Jones Fashion and Advertising Photographer in nyc.
Jodi Jones Fashion and Advertising Photographer in nyc.
Jodi Jones Fashion and Advertising Photographer in nyc.

All photos by Jodi Jones.  Special thanks to Hasselblad, Aeros Communication, and the Ruffian Fashion Designers, Brian Wolk and Claude Morais!

For more of Jodi’s New York Fashion Week images shot on the new Hasselblad HV camera, check out Jodi’s coverage of the Organic by John Patrick Fashion Show.

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One Response to Model Backstage Transformations at New York Fashion Week

  1. hong choi August 28, 2014 at 12:53 am #

    Hi jodi,
    my name is Hong choi, Im an art director at cheil world wide Ad agency. I really like your work and I want to work on a project with you. I’m looking for a photographer to shoot back stage during the NY fashion week for diesel this Sept 9th 1pm. I’m wondering if you are available for this project. also do you have an excess to the diesel backstage Please let me know your availability and the cost rate. Thank you your for your time and consideration and I hope hearing from you soon.
    Sincerely yours,

    Hong

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